How to get the friends and pages you like the most in your Facebook news feed

I know, once you think you’ve figured out Facebook, they change it!

Here are a few tricks to help you get the things and people you like the most in your newsfeed.

1) Engage with the content you like

Want to see more from your friend, Malinda? Go to her page and like some of her posts. Comment on her pictures. These actions will signal to the newsfeed algorithm to give you more of Malinda. If Malinda is one of your really favorite people, turn on notifications so you see everything she posts. She won’t know so don’t worry about her thinking you’re stalking her. ūüôā

Go to her page, click on FRIENDS, choose Get Notifications. This only works on desktop! Unfortunately, the facebook app doesn’t give you this option.

notifications2

2) Hide the content you don’t like

If you see an ad you don’t like in your newsfeed, hide it every time you see it, and, ta-da, you’ll stop seeing it. Click the little v arrow in the right upper corner of the post and click either “I don’t want to see this” or “Hide all ads from _____”.

hide ads

Advertisers don’t want to pay to target people who consistently say “I don’t want to see this!” Do nothing and you’ll get more of that ad. You can even ask why you’re getting that ad or tell facebook you actually LIKE it by choosing “this ad is useful.”

Ugh. Politics. After the year we’ve all just endured, maybe you already know how to do this! You know you have friends who constantly post political rants. You may like them but you don’t enjoy their politics. No worries, you can hide the posts you don’t like and keep the ones you do. Once again, all the power is under that little v in the right corner of the post.

political

How about that friend who gives a life play-by-play? We’ve all done it. Coffee at Starbucks. That ridiculously gorgeous lunch you ate. Your adorable dog doing something¬†adorable.¬†IMG_3051Bottom line, you can control more of Facebook than you think. Use these tricks and let me know if you’re seeing more of what you like and less of what you don’t like.

 

Until Facebook changes the algorithm again, which they will, because it’s their party and they can make you cry if they want to.

Outraged about Ray Rice? Do something about domestic violence.

I’ve been outraged more times than I can count since this all started. The first video of this woman being dragged like a carcass out of that elevator. Not one but TWO men standing over her, neither with the slightest care about her well-being. The sham press conference with the victim essentially taking responsibility for the crime against her. You know the rest.

(AP Photo/Patrick Semansky, File)

(AP Photo/Patrick Semansky, File)

Let’s get something straight. Don’t show the knockout video. Every single organization that’s still showing it is part of the domestic violence problem. Every time that’s shown, that woman is victimized again and again. Just have some guts and STOP.

Now, one of the gifts of working in television is the ability to take on an issue and make a difference. A team of co-workers from WRAL and FOX 50 gathered around a table to brainstorm a plan to do something with the power of our television stations. Within a few hours those ideas grew into a multi-media¬†campaign across Capitol Broadcasting Company‘s television and radio stations, websites and even our minor league baseball team, the Durham Bulls. Less than 24 hours later we had a plan to launch a campaign in the Steelers/Ravens game, on the premiere of Thursday Night Football on CBS.

Yes, we gave up thousands of dollars in ad inventory to run a PSA, two actually. A :60 in pre-game and this :90 in halftime:

Ironically, two account executives from WRAL and FOX 50 have been working on a domestic violence initiative for more than a year, bringing together a coalition of agencies working on this issue. Ray Rice gave us the opportunity to get people to listen.

The North Carolina Coalition Against Domestic Violence and its partner agencies, including Capitol Broadcasting, created www.enoughnc.org, a statewide, county-by-county resource for survivors and their batterers. Our mission: get people to that web site.

How to use social media to explode your cause

Visuals equal engagement and engagement is king. We shot behind-the-scenes photos of the PSA for our talent to use on social.

We created social share statistic graphics to help us seed the twitter feed throughout the night from our brand and talent twitter accounts.

We used #tagboard to aggregate all twitter, facebook, instagram posts using #eNOughNC.

https://tagboard.com/eNOughNC/188315

tagboardsample

RATINGS & RESULTS

  • The NFL game, which featured the Ravens (Ray Rice‚Äôs former team) and the Steelers,¬†reached 147,866 households in the Raleigh-Durham-Fayetteville NC market, averaging a 12.7 rating, 21 share.
  • 9/11 and through 10am on 9/12 generated a total of 683 sessions to the eNOughNC.org website, 14 times the traffic of the the previous days. And, 90% of those sessions were new visitors.
  • On Twitter, the top 5 trending topics in Raleigh were ALL involved with eNOugh, domestic violence, and the messages we aired on television.¬† And it all happened within about three hours.

We had national social media participation including Washington, Texas, Wisconsin, Pennsylvania, Maryland, New York, Massachusetts and Ohio.

It took less than 24 hours to plan and execute this on air initiative across Capitol Broadcasting. Thursday, 9/18, we will host a phone bank in our studios staffed with knowledgeable experts to help people in crisis. We hope what we’re starting is a movement of outrage so loud, people can no longer turn away. That domestic and sexual violence can no longer be ignored.

What can you do?

If you’re in it, please reach out and let your community help you. The statewide North Carolina resource is enoughnc.org.

The national domestic violence hotline number is 1-800-799-SAFE.

If you see it or suspect it, please report it to local police.

EnoughNC Soical6

Next, who’s ready to take on violence against women on television and in the movies? Sign me up.

#QOTD: “People rise to the conversations you grow around them.”

Credit Simon Mainwaring for that little piece of brilliance. He was speaking at the PromaxBDA Station Summit in Las Vegas about engaging our broadcasting audiences using social media by investing in their interests, celebrating them and what they care about.

Share something inspiring on your station facebook page and watch how the conversation immediately shifts:

Inspiring = Engagement

Inspiring = Engagement

When we honor, uplift, stand up for, and wrap our arms around the people who count on us, they will reach back. You just have to retrain them by what Simon says is “ringing the same bell over and over again.”

Now, apply this concept, of inviting people to rise to the conversations you want, to your life. Ever notice if you’re complaining all the time, everyone around you is complaining? You’re like a magnet for misery! The same is true about people who are happy. You just feel better around them.

You want your viewers to love you? Give them something to love. You want the conversations around you to be more inspiring? Start one. You want to work in a culture of creative expression? Wear funky shoes.

Release Your Creative Flare in Everything You Do