Morning traffic with a whole new perspective. 3-D maps + GoPro + a terrific lead designer and animator + a traffic reporter with the personality to pull it off.
This new system was the first 3-D traffic system on the air in our market so we wanted to find a unique way to showcase that perspective. This spot was written and produced before we had the traffic system totally built and ready for air, so we were working with only a few maps.
WRAL Lead Designer & Animation Specialist made the magic happen! Congrats to him for winning Promax Gold!
Art Direction/Editing: Shan Zhong
Videography: Steve Elizondo
Writer: Shelly Leslie